Palram Industries to strategic customers and dealers. * Initiating Sales and BD activities, increasing the company's revenue in 300%. * Managing local staff. * Issuing of Financial reports to the company headquarters.

* Managing Local Sales persons. * Searching for new leads in the territory. * Creating strategic contacts.

* Selling to the company's existing distributors and recruiting for new ones. * Participating in seminars, exhibitions and educational events. * Building the infrastructure to open a subsidiary in Russia. * Negotiation with senior level Executives in the organizations.

* Lead direct sales efforts of premium products to a wide range of governmental and industrial organizations (F&B companies, the pharmaceutical industry, power stations). * Business development - initiate cooperation and OEM agreements. * Develop new markets, identify and recruit new agents and/or distributors * Close Strategic contacts with top management Directors in international companies such as Coca Cola, Pepsi Cola, Danone, Lactalis etc. * In charge of presenting and long-term selling of new, state-of-the-art technologies. * Responsible for setting and implementing sales strategies and work-plans including budgets. * Manage and coordinate the work of twelve local and regional distributors in various countries. * Communicate with senior executives on a local and HQ level, lead contractual negotiations. * Identify market needs and create new ventures to solve future requirements. Eli Ashkenazi +7 (916) 3044423 +972 (54) 5537068  ash-eli@hotmail.com Continued - page 2

* Managing the work of local representatives, agents and sales staff. * Successfully expanded existing client base - e.g. double sales in * Participating in and winning international bids - e.g. with Unilever and such global companies as Nestle, Mars Foods, LACTALIS, Campbell Soup, Reckitt Benckiser, Carrefour etc. Respond to market challenges developing next generation solutions.

Responsible for Sales in emerging markets exceeding sales targets. * Conduct feasibility studies, penetrate new markets (e.g. Russia) and increase sales by over 50% (e.g. increase the number of clients from 1 to 8 in Turkey) * Locate, recruit and provide professional leadership to local sales teams. * Improve and cultivate customer relations through frequent communications and visits.

Sales, * Managing of 3 departments including 25 employees, distributors and service representatives. ------- * Writing and implementing yearly sales plans and targets. * Managing a customer service call center providing efficient logistic solutions. * Ensure timely delivery of ordered goods to retail and chain stores. * Following Orient's buy out of Delta, initiate a successful strategic change to streamline distribution by unifying the supply chain and sales department.

Israeli Branch, Master of Business Administration

Political Science